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Yoga Marketing - Business of Yoga course

Hello there, welcome to my page that speaks about the "business" of yoga, where you can expect some yoga marketing tips. First of all, I must admit I dislike the term "business of yoga", for me, yoga has never been a business, and I never called my self-employment a business or my students "clients".


However, I do realise that there are some "business skills" and "marketing skills" that are needed to be seen nowadays. 

My name is Claudia, and also, to having a passion for yoga as a way of life, I’m a marketing expert (I really like the creativity aspect about it and used to word in marketing) and traveller obsessed with all things marketing and travel. My mission? To help you to build a successful ethical "yoga business" or as I prefer to say "a way of life that pays back so that you can do what you love.

Regardless if you are a new start-up yoga studio, own a small yoga studio, or would like to have a personal yoga website, I am here to help. I particularly would like to help small yoga studio owners, newly graduated yoga teachers, and any other health-related venture. I can assist with yoga website design, marketing for yoga, and offer business skills training courses. 

Affordable Marketing for small businesses:

  • help with building a website

  • digital marketing strategy

  • optimizing (SEO) services

  • content creating (Keyword search and ideas)

  • social media management etc.

  • Email Marketing 

I take a holistic approach to manage marketing, and we develop strategies together). By offering a range of services, including; strategy and planning, website optimization, copywriting, content creation and social media management, my consultancy is personal and cost-effective! 

Please send me an email, and introduce yourself. Scroll down for my next "business course."


The Business of Yoga and Business of Wellness course is tailored for yoga instructors regardless of the style of yoga they teach or if they teach part or full-time and for any other alternative health provider, who would like to receive some business training, so that your business thrives.

Yoga teachers know about the challenges teaching yoga can bring. Often, we must complement our income with a part or full-time job and therefore are not able to devote as much to our passion as we would love to. It’s a vicious circle, and unless you are blessed with a partner that is the main breadwinner or/ and are rich, you often have to forsake the passion for yoga for another job to earn your subsistence.

The Business of Yoga and Wellbeing is a course run for teachers and therapists such as 


  • Newly Graduated Yoga Teachers

  • Yoga Start-Ups

  • Small Yoga Studios

  • Massage Therapists

  • Acupuncturists,

  • Nutritionists,

  • Cranio-sacral practitioners,

  • Reiki Practitioners

  • and anyone else offering complementary therapies


  • Yoga advertising or advertising the service you offer (massages, acupuncture, reiki etc.)

  • How to create a mission statement or an elevator pitch.

  • How to select a niche.

  • Successful Blog and Content Creation (almost 100 writers tips).

  • Learn how to increase website traffic organically (so you do not have to pay a fortune on SEO or to an advertisement agency.

  • Different ways to promote your yoga classes or wellness offer (e.g. email marketing etc. – and social media).

  • Branding your business?

  • Effective use of imagery/video.

  • Price and price positioning – how to set a price which works for you and your students

  • How to create an effective website that generates leads – without employing, as mentioned before, an SEO agency. Effective keyword research and

  • How to become confident in turning your yoga passion into your yoga business

  • How to create a tracking system (to see if your hard work pays off)


All courses currently are held online or at Upstairs at Six in Hove.

Next Business of Yoga Course –


1-2-1 session if you would prefer a 121 session, 4 hours, please get in touch with me.  

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