Updated: Dec 9, 2020
How to use Google Analytics and Google Webmaster Tools and Social Media to track your SEO results
Online marketing for Yoga Teachers becomes essential in the digital revolution we are facing right now in 2020. Well written content - they say "content is king". The headstand is said to be the king of yoga asanas. Before being a posture used to be a means to enlightenment, the shoulderstand is the queen, so unfortunately or fortunately (its all relative) good online marketing for yoga teachers becomes important.
What is SEO? It means search engine optimisation. Titles and headlines that are relevant to the searcher will increase a click-through by people who search for your product or service. This is called CTR (Click through Rate) and it's perfect for your ranking if you drive traffic to your website.
If impressions are high (that is, people see your page on google, but don’t click on it, this would mean you CTR is low, and you need improvement!
So here a few tips of how to make your ads or content writing stand out so that many people will click on it and not simply bounce off. High percentages of bounces are not a good sign for google as it is seen that your website is not relevant and searcher specific.
First of all, ensure that all your landing pages have a title tag (it’s like a newspaper), a readable URL: headline and description.
So here a few more Tips:
· Make it relevant
It should entice people to click on your website. Include a KW. Create unique descriptions for every page on your website. You can monitor your click-through rate (CTR) in Google search console. You can also see what search terms people use to find you!
· Make sure each page has only one H1 Heading. It’s like a newspaper the most important heading. Subsequent headlines should be H2, H3 etc. The H1 should be unique, avoid duplicates.
When you write a blog,
1) Have a beginning with a headline
2) A middle part that gives readers a value
3) An end part (call of action).
Introduce sub-headings, be personal and overall be real.
As mentioned above, there are various tools to track your success. Google offers Google Analytics and Google Search Console free and even offers free courses to learn what is important and how to find information. Make sure you get a google account and check those tools regularly.
Google Search Console and Google Analytics is a must and will tell you a lot about what people search for and how many times your website or page has been shown for a given Keyword and where your audience is from. It even tells you if it is mainly women or men, the age and other demographic indicators. You submit your site to Google Search Console with a sitemap. Google provides all answers to your questions, what is a sitemap, how to create one and how to ultimately submit it. Google Search Console will tell you if there is an issue with your website and how to fix it (e.g. if you have a broken link etc.). It will tell you how many times your website appeared in a search result (impressions), how many times people clicked on your page and what your average position is and even what keywords people have used to find you!
It also tells you who links to your website. It also tells you about your internal links. You don’t want spam sites linking to your site, and if that would be at some stage the case, you may have to add a non-follow code.
The same stands for Google Analytics, Google Analytics, tells you where your audience is from. It tells you how many people came onto your website, how many people did you get organically coming to your site, now many were referred or came through social or other means. How many of those users are new or are returning users, which pages the users visited, how long they stayed on each page and if they went to another page or how quickly they left your website. If people leave your website too quickly, it might be because they did not find what they were looking for, and this means you will have to rethink your keywords or content. The better you make your website tailor-made to your audience, the better the experience of the user (UX) is, the better your ranking will become!
Google even tells you if people search for you on the mobile or on the web more, which devices they use and which language they speak.
So, you can appreciate how important those analytical tools are, and it's worthwhile getting a basic understanding of it.
Other social media tools can help you to research better who is visiting your website (e.g. Facebook pixel). For example, Iconosquare is an Instagram analytics tool, which tells you when followers are most active, so it tells you when the best time is to post (14-day free trial).
Of course, it takes a lot of effort and continuous writing of fresh content to give your website this visibility and traffic it deserves, in the meantime, you might want to start with some advertising.
Google advertisement is the most effective and, in my opinion, more effective than Facebook, although Facebook is trying to improve enormously to make it more audience-specific. Google has got a different option, and one option is to pay per click, called PPC. Again, here you will need effective keywords so that your ad will appear on the first page. A quality score calculates your ad rank, and the quality score again is calculated by google in how specific you are and how relevant your content and word are for people who search and how much you are willing to pay for this. You will be surprised, but people who are not relevant and have a bad quality score end up paying more than people whose quality score and relevance are high.
To get a good Quality Score takes a bit of time, and playing with lots of different KWs. Make sure that the page the searcher ends up to is the page you want people to end up to (it is also called a landing page). Again, an obvious CTA (call to action) is necessary to entice people to press on your ad. The CTR (Click through Rate) is important and as before is the total clicks on your ad divided by the total impressions. You can also incorporate some negative keywords.
A negative keyword is something that you add to avoid getting the wrong person to come onto your website; Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. The quality score is calculated over time. So, the higher your ad ranks, the lower the costs eventually!
As you have seen, effective Keywords are the key and to choose them wisely. There are tools on the market which help you to see how many people search for this Keyword and how big the competition is. In the beginning, it is more advisable not to go for highly competitive keywords, such as “yoga classes”, since it will be challenging to beat well-established places out. Still, there is room for longer keywords and more specialised Keywords. So, as a rule, search for KWs that have low competition, but a high volume on searches.
It is said that the top 3 results on a search engine get 53% of all clicks!
However, as the last note to all of this, even if you get high traffic to your site, it will be useless, if it does not convert into a sale and people book up on that workshop or yoga holiday.
Want to learn about online marketing for yoga teachers? I am holding a yoga business course in January. Please email me for more information.
I am happy to help for a minimal fee building your website and optimising it together with you. Send me an email, and we can get together, and I set up google analytics, search console and provide you with the basic monitoring tools that will help you to measure your growth.